What I help with

A short list, on purpose. These are the places a thoughtful outside perspective actually moves the needle for a small business.

AI, in plain English

You've heard a lot about AI. Most of it isn't useful to you yet — some of it is. My job is telling you which is which, and helping you put the useful parts to work.

Workflow and automation

If you're doing the same thing by hand every Tuesday morning, we can probably fix that. Email triage, invoices, data handoffs, intake forms, internal dashboards.

Vendor selection

Three software tools and the sales pitches all sound the same. I'll read the contracts, talk to the vendors, and tell you which one to pick — and what to negotiate before you sign.

Websites and small software

The right size of website for a small business is smaller than most agencies will sell you. I build practical sites and small custom tools that do exactly what you need.